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Home/Silk branding

Silk branding

Silk is a refined fabric that companies often choose for corporate accessories – for scarves, ties or bows.

Silk branding is often part of a corporate visual strategy in the case of hotels and service-oriented businesses.

The Leader tailoring facility (https://uniforms.ge/) has been working on textiles since 2016 and has many successful collaborations with companies from various sectors.

Silk printing – a service offered by Leader - silk branding

Silk printing – a service offered by Leader

The term “silk printing”, which in Georgian means “printing on silk”, is also used in the industry as a synonym for “screen printing”.

Originally, printing required a mesh woven from silk thread, through which the ink transferred onto the fabric. Today polyester thread is used for the same purpose.

This technology has a long history. Each color of the design requires a specific mesh. The advantage of the method is the brightness and blending of colors. A dark background, clear outlines and a noticeable color are the visual signature of silk printing. It is used especially often when a large run of a single design is needed (for example, for a corporate event).

At the same time, this method requires a long preparation stage. Creating the meshes, arranging the colors in the correct order, regulating the ink density – all this requires time and precision.

Which method suits you? - silk branding

Digital printing

Digital printing is a relatively new approach that has established itself in the silk industry over the last decade. Special ink transfers directly onto the fabric through a digital printer.

One of the main advantages of this technology is the unlimited number of colors. A photographic image, various nuances – everything is printed at once.

Digital printing is suitable for small-run accessories with a refined design. Modern technology makes it possible to print both sides of the silk at once.

We remind you that uniforms.ge also offers a T-shirt printing service.

Which method suits you?

Three factors determine the choice: how large a run you need, how complex the design is and what the fabric should feel like.

  • Silk printing is better when we are dealing with a large run and a simple logo executed in a few colors. For the serial production of uniform branded accessories, this is a proven practice.
  • Digital printing is preferable when the design is diverse and saturated with refined details, or when we are interested in a small, trial run.

Corporations often choose various types of silk accessories. Among them are:

  • Silk scarves – especially popular in corporate gifts.
  • Silk neckerchiefs – an accessory smaller in size than a scarf, which is mainly an attribute of hotel and service-sector staff.
  • Silk hair ties – also a good option for corporate gifts.
  • Silk clothing – robes, sets, etc.
Silk branding

Leader’s approach

The Leader tailoring facility approaches the production of corporate textiles individually. Branded uniforms, advertising and promo textiles, silk accessories – all these directions are part of our production.

Silk printing is often carried out as a custom order, so that the result is a precise expression of the brand’s visual identity.

For every client, the first stage is a consultation. We discuss what should be printed, what run is needed, what characteristics the design has. This is exactly how it is determined which method will be the right choice.

Contact us for a consultation, so that a corporate uniform becomes part of your brand’s visual identity.

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